The personal level visual communications facilities brought to us by modern technology have changed how we as individuals express ourselves and to an even higher degree how big companies talk to us. Traditional ads now sometimes resemble animated feature films and the on-screen safety briefing on some aircraft make us wonder whether we were watching a Pixar release and candidate for the aviation golden globe…
It is not surprising then that SESAR, the big European air traffic management research program, also makes full use of what multimedia has to offer…
Go to their multimedia gallery and you are greeted with video interviews (the latest just added is with Florian Guillermet, the Chief Program Officer), cute screensavers and even a number of wallpapers! These latter have also been added to recently so check them out if you fancy having the SESAR logo (and that of the EC and EUROCONTROL) lurk in the corner of your screen. To their credit, the logos are small and discreet.
I have heard people question the reasoning behind this multimedia drive. Personally I find it a new, refreshing way of keeping everyone aware of this important project, an approach to communications that is right where it should be these days.
SESAR will have plenty to communicate and they might as well do it in an enjoyable way.