BluSky Services (BSS) has been a recognized supplier to EUROCONTROL since the beginning. As one of the so-called Framework companies, we were able to respond to the Requests for Proposals and we were also lucky to win quite a few. We attributed our success to two factors: on the one hand, our professional pedigree was… Continue reading Surviving SESAR and the economic crisis
Tag: economic
Sway – The irresistible pull of irrational behavior
By Ori Brafman and Rom Brafman Publisher: Doubleday ISBN – 978-0-38552438-4 Put two identical products in different packaging and with different names and different prices on a store shelf. Have the more expensive one recommended by a well known face, the other advertised only by itself. Which one will sell more? The one endorsed by… Continue reading Sway – The irresistible pull of irrational behavior