Predictably Irrational – The hidden forces that shape our decisions

By Dan Ariely Publisher: HarperCollinsPublishers ISBN – 13 978-0-00725652-5 Air traffic management and flying aircraft require controllers and pilots to constantly make decisions, often split second decisions and usually in circumstances where there is no room for a second try. You have to get it right first time, every time. Of course controllers and pilots… Continue reading Predictably Irrational – The hidden forces that shape our decisions

Nudge – Improving Decisions About Health, Wealth, and Happiness

By Richard H. Thaler and Cass R. Sunstein Publisher: Yale University Press ISBN-978-o0300-12223-7 I am not a particular fan of books on healthy living or self-improvement. Having given up, without outside help, smoking a pipe after more than 35 years was enough to convince me that I had no use for such books… I have… Continue reading Nudge – Improving Decisions About Health, Wealth, and Happiness