By Aaron J. Shenhar and Dov Dvir Publisher: Harvard Business Press ISBN-13: 9781591398004 ISBN: 1591398002 Projects are the engines that drive innovation from idea to commercialization. In fact, the number of projects in most organizations today is expanding while operations is shrinking. Yet, since many companies still focus on operational excellence and efficiency, most projects… Continue reading Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation
Tag: Harvard
Nudge – Improving Decisions About Health, Wealth, and Happiness
By Richard H. Thaler and Cass R. Sunstein Publisher: Yale University Press ISBN-978-o0300-12223-7 I am not a particular fan of books on healthy living or self-improvement. Having given up, without outside help, smoking a pipe after more than 35 years was enough to convince me that I had no use for such books… I have… Continue reading Nudge – Improving Decisions About Health, Wealth, and Happiness
Sway – The irresistible pull of irrational behavior
By Ori Brafman and Rom Brafman Publisher: Doubleday ISBN – 978-0-38552438-4 Put two identical products in different packaging and with different names and different prices on a store shelf. Have the more expensive one recommended by a well known face, the other advertised only by itself. Which one will sell more? The one endorsed by… Continue reading Sway – The irresistible pull of irrational behavior