By Ori Brafman and Rom Brafman Publisher: Doubleday ISBN – 978-0-38552438-4 Put two identical products in different packaging and with different names and different prices on a store shelf. Have the more expensive one recommended by a well known face, the other advertised only by itself. Which one will sell more? The one endorsed by… Continue reading Sway – The irresistible pull of irrational behavior
Tag: social
Bio is in…
One of the, perhaps not unexpected, results of the current world economic crisis is the explosive growth of corporate social responsibility. Part of this is in response to the growing demand of the general population to move from unchecked consumerism and predatory capitalism to a more sustainable and socially more equitable form of market economy.… Continue reading Bio is in…